We live in a world of meaning and failures in communication occur everyday. We all understand and interpret things differently due to our codes, language, and culture. Misinterpreting something in the media is especially difficult because you have no one there to answer your questions because the media is a one way communication tool. People rarely ever stop to think about what something means they just take it how it is. There are two different types of meaning Representational and Conceptual.
Representational word --- object
Conceptual word--- concept
The most important thing to look at is the code and semiotics. A code is a systematic structure or organization of signs. Semiotics is the discipline that studies the nature of any system of meaning. The world is made up for codes and meanings. We create our own reality if how we choose to interpret and understand the meaning.
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